Insight
A recent Google DeepMind study on large language model AI platforms, detailed how prompting “take a breath” before any question improves the accuracy of the response. Which had us and KitKat thinking, would it work with the world’s most iconic tagline?

Idea
Make AI platforms more accurate by prompting them to “Have A Break” before posing a question.

Execution
The results were pretty sweet: Asking AI platforms to “Have A Break” before asking a question led to detailed, more accurate responses. A discovery that was shared with the world with a vibrant video that went viral on social media across the globe. Soon enough, our discovery had the whole world typing KitKat’s famous tagline over and over again, using “have a break” to answer their biggest questions.